What do you say in your cards?

I get asked all the time “What do you say in the cards you send to people?”  This question seems to be a fairly common one, actually, that is asked of many seasoned Send Out Cards Entrepreneurs by newbies.  It also is a question that makes me laugh, because people are always trying to complicate everything.  This business, as Jordan Adler likes to say, “is so simple that an 8-year old can do it.”  If an 8-year old can’t explain it, then you are making it way too complicated.

I don’t have a “script”.   The beauty of this business is that I can say what’s on my mind and what’s on my heart at any given moment, by typing it into a card.  If I think someone may be interested in using Send Out Cards as a business communication tool to boost their bottom line, then that is what I say.  If I know a stay-at-home mom who is trying to make ends meet with her current job, and isn’t cutting it, then I let her know I may have a solution for her.  If I know a successful network marketer who is researching a new home-based business opportunity, then I tell that person about the SOC opportunity in a card.  What I say to each person is different, depending on what their needs are.

If you are trying to “sell” Send Out Cards, then you need to find something else to do.  It is all about taking a genuine interest in the person you are talking to, finding out their situation, and learning how you can possibly help them. If you are trying to read a script to someone, or have a canned speech memorized, that will turn them off immediately (no matter what business you are in).  People can sense desperation.  Just be yourself, be genuine, and really care about what that person is telling you.

Last night on the call someone asked about what we do in non-holiday times.  Folks, even though this business is a greeting card business, that doesn’t mean we only work around the holidays!  Like DeMarr said at his seminar a few weeks ago, this company will NEVER lose its luster, because the product is a personal, heartfelt greeting card, as well as  unique gifts.  People will never get tired of receiving a sincere greeting card in their mailbox, with photos of their grandkids, or a Starbucks gift card. Better yet, they won’t ever complain of receiving an unexpected box of gourmet brownies along with that card!

We don’t just send cards during the obligatory holidays.  People EXPECT a birthday card (unless they are your client, then it really surprises them), they EXPECT the yearly holiday card, they EXPECT a Mother’s Day card, a Father’s Day card, an anniversary card, etc.  What they DON’T expect, however, are the “Just Because” cards from their kids expressing a heartfelt sentiment, the humorous card from the dog apologizing for pooping on the carpet, the “You are the best thing that has ever happened to me” card from their spouse.  We also send cards to uplift, inspire, motivate, and encourage.  These are not events that are dependent on a special holiday. SOC users send unexpected cards daily. The people in our lives deserve to be recognized, cheered on, appreciated, celebrated – EVERY SINGLE DAY!

The CardMommy