What do you say in your cards?

I get asked all the time “What do you say in the cards you send to people?”  This question seems to be a fairly common one, actually, that is asked of many seasoned Send Out Cards Entrepreneurs by newbies.  It also is a question that makes me laugh, because people are always trying to complicate everything.  This business, as Jordan Adler likes to say, “is so simple that an 8-year old can do it.”  If an 8-year old can’t explain it, then you are making it way too complicated.

I don’t have a “script”.   The beauty of this business is that I can say what’s on my mind and what’s on my heart at any given moment, by typing it into a card.  If I think someone may be interested in using Send Out Cards as a business communication tool to boost their bottom line, then that is what I say.  If I know a stay-at-home mom who is trying to make ends meet with her current job, and isn’t cutting it, then I let her know I may have a solution for her.  If I know a successful network marketer who is researching a new home-based business opportunity, then I tell that person about the SOC opportunity in a card.  What I say to each person is different, depending on what their needs are.

If you are trying to “sell” Send Out Cards, then you need to find something else to do.  It is all about taking a genuine interest in the person you are talking to, finding out their situation, and learning how you can possibly help them. If you are trying to read a script to someone, or have a canned speech memorized, that will turn them off immediately (no matter what business you are in).  People can sense desperation.  Just be yourself, be genuine, and really care about what that person is telling you.

Last night on the call someone asked about what we do in non-holiday times.  Folks, even though this business is a greeting card business, that doesn’t mean we only work around the holidays!  Like DeMarr said at his seminar a few weeks ago, this company will NEVER lose its luster, because the product is a personal, heartfelt greeting card, as well as  unique gifts.  People will never get tired of receiving a sincere greeting card in their mailbox, with photos of their grandkids, or a Starbucks gift card. Better yet, they won’t ever complain of receiving an unexpected box of gourmet brownies along with that card!

We don’t just send cards during the obligatory holidays.  People EXPECT a birthday card (unless they are your client, then it really surprises them), they EXPECT the yearly holiday card, they EXPECT a Mother’s Day card, a Father’s Day card, an anniversary card, etc.  What they DON’T expect, however, are the “Just Because” cards from their kids expressing a heartfelt sentiment, the humorous card from the dog apologizing for pooping on the carpet, the “You are the best thing that has ever happened to me” card from their spouse.  We also send cards to uplift, inspire, motivate, and encourage.  These are not events that are dependent on a special holiday. SOC users send unexpected cards daily. The people in our lives deserve to be recognized, cheered on, appreciated, celebrated – EVERY SINGLE DAY!

The CardMommy

Reunited, and it feels so good!

I was just thinking the other day about how much I love hearing stories about how Send Out Cards has reconnected people who have lost touch. I even heard about a couple that had been apart for 30 years or so (they had been divorced), and because of some cards sent via SOC, they reconnected and wound up getting married again!

I have been lucky enough to become reacquainted with a very dear friend of mine through Send Out Cards.  Victor and I were so close years ago, when I was in my early 20′s living in Texas.  I have many fond memories of our friendship and all of the hilarious moments we shared.  We lost touch over the years – he moved to Houston, I moved to AZ.  We kept in touch every once in a blue moon.

Recently, he noticed some posts of mine on my Facebook business page, and he asked me about SOC, and whether it was my primary business (it is).  He proceeded to tell me that he had kept a card that I had sent him several years back that had touched him, and he never threw it away.  He told me how much that card meant to him, and he wanted to know more about SOC.

Long story short, he signed up as a Customer to use Send Out Cards several months ago, and loved it! While he was using the system, he fell in love with the company, the culture, the impact these cards have on people, and the incredible income opportunity associated with the company. He decided to upgrade his account to become an Entrepreneur with SOC, so he could start sharing this amazing company and opportunity with others.

Little did I know that a simple card sent over 2 years ago would rekindle a long-lost friendship, let alone lead to a new team member!  I am so proud to have this dynamic, brilliant, hilarious person on my team, and to be able to call him my friend – once again!

Welcome to Send Out Cards, Victor – I look forward to making Beach Money with you baby!

The CardMommy

Feeling grateful…

It has been a while since my last post (and since I started this blog).  Our family has had quite its fair share of bad news over the last few weeks, including a death, a severe illness, and such.  As we have been dealing with these events, I have found myself thinking a lot about Send Out Cards, and how grateful I am to be a part of this company.   I am blessed to have a way to send heartfelt messages to my family, my friends, my co-workers.  I have been reminded quite a bit lately just how fragile life is, and I am feeling thankful that I have a way to share what’s on my heart with the people I care about the most.  Before Send Out Cards, I very rarely sent cards, or even letters for that matter.  I was too busy, it was too inconvenient and pricey.  However, I now have an easy way to share my love with someone, and not let my busy life deter me from letting others know how I feel about them. I am comforted knowing that if something happens to someone I am close to, I have done my part to show them how much they meant to me.  I won’t wonder if they knew.  Life changes in an instant.   Don’t hesitate to share your love with others.

The CardMommy