Duplication is the key!

So many people in our industry (network marketing) who are trying to build a large organization don’t understand the power of duplication.  One of the biggest mistakes new people make when enrolling in their opportunity is that they try to do too much, and they over complicate the process.  They try to learn everything and anything they can about their product,  in the hopes of becoming an expert.  (I wasted time on this myself!)

On one hand, this is good, since you want to be seen as knowledgeable and credible by your audience.  But, if you put on a huge dog-and-pony show, complete with a hotel ballroom, overheads, flip charts, and a two-hour power point presentation, your audience will be overwhelmed.  They may be impressed by your eloquence and your lack of fear while speaking in public, but when it comes time for them to share the opportunity with THEIR peeps, they will think “I can never do what so-and-so did.”  They may not be as comfortable speaking before large groups of people as you are, or even small ones.  They may think that since they aren’t an expert on the product, they can’t deliver as convincing a message as you did.  Without you knowing, you sabotaged your success because your message wasn’t duplicatable.

Every single thing you do sets an example for what others think THEY will be required to do.  When speaking with your prospects about your opportunity, you always want to ask yourself “is this so simple that an 8-year old could understand this?” or “Could a janitor deliver this message as well as a lawyer could?”

To be able to answer “yes” to these questions means that you have to use the tools that your company provides.  Don’t let your mouth do the talking – let the tools do it.  These tools were created for the sole purpose of making the message easy enough and simple enough for everyone to be able to do it. That is what is so cool about our industry – it evens the playing field for EVERYONE to succeed if they truly want to.  It doesn’t matter WHAT you say because you are letting the TOOLS do everything for you – the message is the same every time, no matter who delivers it.

But, what you do have to bring to the table, is your testimonial.  This is where HOW you say it matters.  When you talk about what the product, the company, or the service has done for you, your life, your bank account, and you are sincere about it, then your prospect will be attracted to your genuineness and your enthusiasm.  This is what will make them want to review the tool you have given to them.

They then might want to partner with you in the business because they are attracted to your leadership, your magnetism, your overall personality.  But the fundamentals of the message will always be the same -  no matter who shares the message.  The beauty of having a duplicatable system at your fingertips means that the very same person you just got started in your business can turn around and immediately do the same thing.

Of course, as a leader, you are always there to help, encourage, uplift, and support your business partners.  But they won’t feel like they have to learn everything you know right off the bat, and they will be off to the races much faster! This is the key to growing a large organization much more quickly – KEEP IT SIMPLE! USE THE TOOLS!

The CardMommy

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